Thursday, January 29, 2009

Top 10 Reasons Why Link Building Must Be an Ongoing Process for Your Website!

With the search engine algorithms changing continuously, link building is becoming one of the most effective ongoing marketing strategies for online marketers. Link building is one of the major factors influencing a website's ranking in search engines. Here is why link building must be an ongoing process for your website promotion

1) Retaining Search Engine Position

There are many websites that achieve higher rankings in search engines for days and then gradually disappear from the top positions. The most possible reason behind the decline in the position is terminating further link building campaign. As there are millions of websites in competition on the web, you need to consistently increase the number of links to your website to retain your search engine positioning for longer. That is why the SEO service providers continuously try to build links for the websites making it relevant to achieve top positions.

2) Increasing Volume of Links

While ranking a webpage, search engines count the quality as well as the volumes of links to the pages. An ongoing link building process keeps on increasing the number of relevant links to the websites and simultaneously contributes to the search engine positioning. The function of SEO services includes an increase in the number of quality links and with continuous link building campaign they can build credibility for the website.

3) Continuous Online Promotion

Ongoing link building is extremely useful for consistent online promotion. With thousands of competitors out there on the web, your services need proper advertisement process to linger in the memories of your audience for longer. Continuous link building solves that practical purpose and simultaneously maintains rapport with other websites.

4) Optimizing for New Keyword

With the changing search behavior of the web users you ought to optimize your website with newer sets of keywords to increase the searchability of you website. The continuous link building process helps your SEO services campaign for the new keywords in the long run. Unless you conduct campaigns for new keywords with link building, you may lose the potential traffic.

5) Keeping with the Changing Search Engine Algorithm

The search engine algorithms are changing frequently and the advanced technologies of search engines prefer new techniques of link building. The providers of SEO services who are aware of this fact need to update themselves with advanced search engine optimization strategies leaving behind the obsolete methods. For instance, the reciprocal or two-way link building is no more valuable for search engines like Google.

On the other hand, links from forum sites and Press Release sites are relatively important for any website. Links from social networking site have become the latest trend of the SEO services. Your ongoing link building techniques will help you keep tab on the current search engine optimization techniques and secure links preferred by search engines.

6) Links Increase Usability of Your Site

Links are navigation medium between two documents from two different websites on the web. More number of links to a document proves its higher usability. If you consistently increase the volume of links to your websites, it will add to your credibility and also boosts your site's search engine ranking.

7) Search Engines and Visitors

Everyday, hundreds of new websites are launching on the web and the search engines and visitors are crawling through these sites. New webpages also get crawled and indexed by search engines while visited by human visitors. Your ongoing link building campaign will widen the chances of search engines visiting your sites more frequently.

8) Fresh Information to Your Visitors

Link building strategies such as article marketing is a robust way of informing and educating your visitors about the ground-breaking ideas on your products and services. Informing your visitors on regular basis can be critical to your success in search engine optimization process.

9) Maintaining Bond with Your Visitors

Link building goes beyond building incoming links for your website. It is about communicating with your prospective visitors and consistently establishing the trust factor which is essential for any strategic SEO services.

10) Updating Your Customers

Blogging and distributing press releases are two of the most effective link building processes for updating your existing customers and prospects on the recent developments. Apart from generating relevant links for your website, these SEO services often prove to be very useful in creating credibility in your visitors mind.
About the Author

Rahman Mehraby is the SEO Expert at Site Booster who offers affordable SEO services to all websites. He provides effective Link Building Packages too. Visit his website Booster at:

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David Lewallen January 30, 2009 at 12:55 PM  

I usually focus on French link building for traffic, brand promotion and the added SEO but building links for usability is an interesting concept. Thanks for the ideas!

ann February 4, 2009 at 6:16 AM  

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ross February 5, 2009 at 5:20 AM  

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